I've been wondering lately about how to upsell another product once a person has decided to purchase a product. But do it automatically in a series of webpages, rather than by auto-responder…

Here's my idea

For starters there are 4 or 5 pieces to this jigsaw puzzle, as follows;

1. a product to sell
2. a sales page for that product
3. a product (or service!) to UPSELL
4. a sales page for that product
5. a squeeze page for grabbing an email address

That's pretty much the necessities, but I have slightly more complicated plans

So…

1. Sales page for a product.
   Easy. Let's say it's on www.xyzabc.com/index.php
2. When they press the "buy" button, this links through to JC's service at digital product delivery (DPD).
   The "thank you" option created by DPD links back to a PHP script on my xyzabc.com domain - this PHP scripts COPIES a pre-made UPSELL sales page, and renames it to something random, eg vnrfeov43nocwe.php - and then it redirects to this new upsell page.
3. The Upsell page consists of the Upsell offer.
   This could be a service (such as an installation service for templates, or a master resell rights license of the normal product, or whatever). This Upsell page also links through to JC's DPD service - though to the UPSOLD product rather than the normal product. The "thank you" option for this, could go to ANOTHER upsell page, but it is likely to go to a page asking the buyer to sign up for future offers.

Extras

On the created randomly named Upsell page, I will have a piece of code which grabs any other already created Upsell pages and checks to see how "old" they are. If they are older than (say) 1 hour, the page is automatically destroyed. If they are younger than 1 hour, they are left alone.

Hence, the OTO (One Time Offer - the upsell) is good for the first visit, and subsequent visits within an hour or so, if they bookmarked the page.

Why re-invent the wheel?

Because none of the existing scripts out there, do exactly what I need them to do. Simple as that. Jonathan Ledgers $7 script is pretty close, but I have a need for something more streamlined, and something that is easier to modularise.

The System

Once I get the system up and running on a website, I'll post the URL so that any interested readers can see how it works in practice.