Deliver what you promise, or else ;)

Written by: burt
Date: July 3, 2007
Filed under: Uncategorized
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Last December I came across a "Warrior Special Offer" which offered a resellable PLR eBook each month in return for a monthly subscription of about $40. This suited me down to the ground as I have a bunch of subscribers and could pass the eBook onto them each month…and the subject matter of the eBooks was/is a very good fit for my subscribers…

The person running the whole operation is someone that I've been aware of for a while and I thought that everything would go very smoothly due to the reputation that they have. This person is, after all, someone who knows how to sell and maintain a customer base. I had previously purchased something from this person the previous year.

So, I sign up. Paypal subscription so all is A-OK. First payment goes out, and I am sent an eBook. 2nd payment goes out - nothing. Third payment goes out - nothing.

I send email asking why I have not received anything. In return I get a couple of eBooks. Great. 4th payment goes out - nothing. I email again. At this point, I'm starting to get annoyed as I believe that I should not have to be emailing to chase the products to which I am entitled. I make my feelings quite plain. The vendor sets up an auto-responder which I am asked to join. I join and…nothing.

Other things get in the way, so I have no time to chase this up. 5th and 6th payments go out, and I am forced to send email basically stating that I want either of;

  • a refund of 3 payments + cancellation of subscription
  • 3 eBooks delivered and then a new eBook continue to be delivered on a timely schedule.

Service your existing clients first

Now, I completely understand that other things get in the way and deliveries can be delayed by days (or even weeks sometimes). But vendors should know that when a person is paying a monthly subscription, they will expect to receive products and services on a regular schedule…

The upshot of this particular deal is that the vendor sent me a refund as requested, cancelled the subscription and sent a two line email.

one month was refunded, and I sent funds for two more
months. Therefore I refunded 3 months.

Keep lines of communication open

No sorry, no reasons why this failure happened - no nothing. I was quite surprised at the apparent lack of concern shown by the vendor. After all, it's $40 they are out each and every month.

What really got to me…

I actually wouldn't have been too bothered about the whole situation - but it started to gnaw at me that the vendor was setting up new products, special offers and so on in the Warrior Forum, and yet did not want to service existing clients.

Conclusion

Keep your clients happy by delivering what is promised. If you can't deliver, a simple email to let your clients know would be a good idea. Most people understand that life gets in the way of things. Don't just continue to take payment, deliver nothing and stay silent. That sucks.

This marketer is now on my blacklist of people never to do business with.

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