Why dealing with refunds and customer support can actually bring you MORE money
Over the past month or so, I've made a couple of posts about using Helpdesk Software. In all the years that I've been online and selling to customers I never used a Helpdesk. Always provided Support via emails, or via forum. No more.
Every product that I release will now have a Helpdesk attached to it. No more posting to Forums, no more sending emails and wondering if it was received…
I don't get too many refund requests, what I can tell you is that when I do get a request it's usually down to miscommunication on my part - having the opportunity to communicate more clearly can only be a good thing.
And so I move onto the pre-amble;
It's terrible, isn't it? That feeling when you see the refund request pop into your inbox. You know that you're going to have to give back some the cash that you spent so long working hard to earn.
But here's something you may not have thought about. Refund requests, pre-sales questions, post-sales questions, technical queries, general customer support and all other communication with your potential buyer or established customers is your chance to PROFIT.
There's a simple rule: a satisfied customer will go away content with their purchase and think nothing more of it. A HAPPY customer will go and find all their friends to tell them about the wonderful offer they just picked up.
All you've got to do is provide personal, individual, top quality customer service when it is asked of you, and you're doing everything you can to minimize refund requests and maximise back end sales.
That's right - customer support requests are a perfect chance for you to start recommending related products to your buyers. We all know that once people have spent once, they're likely to spend again, so why not?
But managing customer support can be time consuming, confusing and difficult. What you need is a help desk or customer relationships management application to help YOU help THEM. Help desks are often cheap and are usually very simple to use, and can knock hours off your day if used correctly.
Learn more about help desks, why they can help you grow your business and how thay can turn a disgruntled customer into a happy customer.
So, what's up, Doc?
If anyone didn't realise, the link is an Affiliate link to the Helpdesk software that I use on a daily basis. If anyone buys through my link, I'll send you my own code modifications absolutely free of charge => allowing customers to open and close their own tickets. You'll just need to copy and paste ![]()

Comment by Oli — June 14, 2007 @ 5:05 pm
Re: Refunds, I generally have no problem giving them, if the customer has a legitimate reason. If they buy a piece of software and they simply can't get it to work, but are willing to troubleshoot it with me - I'll be happy to give them a refund, even if they eventually get it working, in some cases - for helping me locate and fix the bug. These people tend to go on to buy more products in the future.
People who buy products with the express intention of refunding it are a different matter. I've only had one or two of these so far, and I've refunded them simply because it's more hassle than it's worth to fight it. I have a good memory for names in these situations and will not sell to them in the future.
Re: Helpdesks, they are great (maybe even essential if more than one person needs to provide support!). As you say, they also give the customer some reassurance about your response speed.
This is a double edged sword if your response speed is crap, of course, and helpdesk systems seem to have a bad reputation among certain customers as a result. It's easy for them to tell if a bad company is ignoring them!
(rsync.net actually use the fact that they have direct email contact and no helpdesk as a selling point :D)