Yesterday (2nd May) I attended the Internet World show in London

I could write a long rambling story here about my experience there - but instead, I'll write about the various promotional items I recieved from companies

Some chocolate, a USB drive, the usual coasters, mouse mats, and far too many pens.

A Bedlam Cube from Netbenefit - I think this is a great promotional item - and the Netbenefit rep confirmed that they had been a good talking point among attendees. No branding on the actual cube, just the box it's stored in, I assume due to costs.

A plant - from Carrenza, with a message about reducing carbon emmissions from PC usage (1094 tonnes/year per PC, according to their business card)

I think they missed out by not having any branding on the pot - instead opting for a business card inside. I had removed the business card and had to hunt around for it to remember the name of the company.

Schwag bag Nearly everyone there had one of these, as they were giving them out right by the entrance - so I would say that it's great advertising for the company, but I had to check the image to remember who was sponsoring it, and I was carrying it round all day!

This seems interesting, a pre-pay "credit card" type thing that you can top up offline and use with selected merchants online. Unfortunately it's been tried before, and never really took off - plus, it's now possible to get "real" (Mastercard/Visa) pre-paid credit cards.

May be worth watching if you have any products targetted at children, as there is no age restriction for using it.

(Not pictured), a big pile of business cards and brochures.