The Death of Paid Links?

Written by: Oli
Date: April 16, 2007
Filed under: Marketing
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(I've always wanted to write one of those titles ;))

Text link brokers such as Text-Link-Ads have been growing in popularity recently, allowing you to purchase a direct text link on a variety of sites, the price depending on the ranking of the target site.

The advantage of this method is that search engines can follow the links, and may assign a higher ranking, depending on where your links are placed.

According to Matt Cutts' blog, that could now be over.

I’d like to get a few paid link reports anyway because I’m excited about trying some ideas here at Google to augment our existing algorithms. Google may provide a special form for paid link reports at some point, but in the mean time, here’s a couple of ways that anyone can use to report paid links:

A terrible idea IMO, and one that won't make a bit of difference. The black hats (that ones Google actually cares about) will still buy their links, leaving no clue that it's a paid link.

This blog carries some paid links, and also some regular links - how would the search engine tell the difference if somebody reported us?

Comments

  1. Comment by gary — April 16, 2007 @ 2:38 pm

    Good old Google - telling people what they can and cannot do with their websites. Awesome job.

    Having said that, it could just be that they are doing research, ready to bring out their own version of "paid links". It'd put sites like TLA out of business.

  2. Comment by richard — April 19, 2007 @ 11:28 am

    I have been just going through Matt Cutts blog, and certainly got me concerned. I can't see how this can be done without causing no end of problems. If one of my competitors makes a false report (even if they believe that is a paid link when it is not) is google going to compensate me??? Probably not. I to just hope its just nothing more than general research.

  3. Comment by Dave J — April 19, 2007 @ 9:40 pm

    That's taking it a bit far. They're getting like Tesco -just too powerful….

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