Countdown to Launch

Written by: burt
Date: March 13, 2007
Filed under: Case Studies
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Tomorrow I will be releasing my latest product.
My list of to-do's for tomorrow's launch is as follows;

  1. Create Video showing the product in use
  2. Create Video of installation of bonus product
  3. Create Video of bonus product in use
  4. Create User Manual for Bonus Product
  5. Sort out other bonus products
  6. Package it up into my automated payment/download system
  7. Make the webpage for the product
  8. Set up hosting
  9. Upload webpage and set live

I registered a nice domain a while back and the nameservers are already set up. So once I complete step 9, it'll be all systems go.

$7 or not? That is the question.

I'm debating whether to sell it via a $7 script and then allow other people to sell for 100% kickback, or just to sell it as normal.

I'm thinking the product has very limited appeal so I might just sell this one normally. Undecided as yet, but whichever way I go it's only a matter of changing step 6 to suit.

I'll post again once I have it all online.

Comments

  1. Comment by gary — March 14, 2007 @ 4:03 pm

    Delayed for a couple of days, as I decided to rejig the product slightly and place emphasis on one of the bonuses (which will become the product), and the previous product becomes a bonus. This change should make it easier to sell, but means a bit extra work at the outset for me. Hopefully, maybe, live tomorrow.

  2. Comment by Chance — March 14, 2007 @ 9:10 pm

    I'm pretty sure I speak for everyone who reads your blog when I say "Ok Gary, what is it?"

  3. Comment by Dominic — March 14, 2007 @ 9:36 pm

    Just out of curiosity, what different forms of products do you sell (e.g. e-books, scripts, templates)?
    What do you find sells the best and what are the pros and cons of each different type of product?
    I tried to find if you had done a post that explains what I'm asking … perhaps you could answer these questions in a separate post??

  4. Comment by burt — March 14, 2007 @ 11:13 pm

    JC; the actual product is just a boring eBook (which was going to be a bonus item). I hope to finish it all up tomorrow and set it live over the weekend.

    Dominic; I think there is not much I do _not_ sell ;) I sell templates, eBooks, PHP scripts, licenses, videos, desktop tools, action scripts, websites, blogs, domain names, advertising space, text links - all sorts of stuff! Just about the only thing I have not tried selling is a podcast. I have written about it before in this blog…

  5. Comment by gary — March 15, 2007 @ 4:30 pm

    I managed to get the launch up and running with one of my no hype, no BS sales pages. We'll see how it goes.

  6. Comment by gary — March 23, 2007 @ 9:45 am

    Worked out that I am so far at 3.7*ROI. Not bad.

    I still have not made the product publically available (it's only been available to members of KA forum), and I stil have not sent out a broadcast email to buyers of the product that this new product links into. Once I get that email out, I should sell quite a few copies, but there is no rush.

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