MFA sites update
A couple of months ago I took down 60 MFA sites which although "white hat" as far as I was concerned, were clearly developed as a vehicle for adsense. I did this because they were pulling in 20% of my income versus 4 sites that did the other 80%. The risk of having my account banned by an over zealous Google jockey was just too great.
Two months later I'm running 4 sites with adsense on them and have managed to optimise them such that my earning are back to the point when I was running 60 plus. The risk is also now minimal (hopefully!).
I'm gradually re-introducing the other sites but without the adsense code in place - I figure I might as well have them there and ready-to-go should MSN/Yahoo ever launch their equivalent schemes in the UK.
Dave

Comment by Jeremy Luebke — February 25, 2007 @ 10:21 pm
That's what multiple adsense accounts are for. Your mom could probably use an adsense account
Comment by burt — February 26, 2007 @ 1:01 pm
The smart cookies are starting to odump adsense and go with PPA (Pay Per Action) schemes or selling affiliated (or their own) products. Could be something to look at instead of waiting for YPN etc…
Comment by Oli Allen — February 26, 2007 @ 1:06 pm
And then once everyone does that, switch back to Adsense when there's nobody else using it
Comment by Tom — February 26, 2007 @ 2:07 pm
Good work Dave.
Maybe you could give the rest of us some hints about how you've achieved these returns from Adsense?
Burt - I do think affiliate links may be a good way to go on some sites - but what if you can't find a relevant program for your site?
Comment by Dave — February 26, 2007 @ 8:35 pm
Tom,
No secrets - traffic is the key thing as usual so all I did was concentrate on the more popular sites and optimised back-links, key-phrases; the usual stuff. Also maintained the older domains as this appears to be be quite a key factor these days.
Very pleasing is that a site we set up around 10 months ago is finally achieving the potential we knew it had - $10 most days and increasing all the time. However, for a number of months it did very little - Google waiting game as usual. Concentrating your effort into a few sites with decent potential is the way to go.
Dave
Comment by gary — February 26, 2007 @ 11:45 pm
Tom, if you can't find a relevant aff opportunity, then create and sell your own product…it's more work at the outset, but the rewards are there..
Comment by Tom — February 27, 2007 @ 9:27 pm
Thanks for the info Dave.
Burt - selling products was the way I went with this site. But sales were extremely low, non-existent, probably because there's quite a few sites offering the same kind of content (not necessarily the quality though) for free.
So I've actually got a product to sell, but not much of a market. Yes, I realise this a classic marketing error. But now I've got the content, I'm still keen to monetise it.. just not sure how.
Tom