Monetising your site with an Aff offering
I wanted to give a quick low-down about how being an Affiliate can impact your bottom line in a positive way. I am an Affiliate for a number of products and services, some of which I have talked about in this Blog.
Here's a screenshot of one of my Affiliate Log Ins (note that I have blanked out the income as that's of no relevance for the discussion - suffice to say that the income is in 3 figures monthly);
As you can see, the amount of traffic through this Aff scheme is shockingly low, but look at the conversion rate.
Let's take a random month: June.
You can see that the total number of links through my Aff link was 65, of which 42 were unique. I made 29 sales for the month of June - if my mathematics is correct, this a conversion rate of over 69%.
The question for you to ponder is:
How much would I have earned on this same site, simply using Adsense.
Given that the traffic is so low and that CTR would probably be nowhere near 69%, the answer is probably "not a lot".
Sometimes, some sites are better served using an Affiliate Product (or other monetisation) than simply plonking adsense onto a page. Could you change some of your sites to offer an Affiliated Product? Even better, could you change some of your sites to offer your own product (thus keeping 100% of the income)…
Comment by Dave G — October 10, 2006 @ 3:20 pm
I have trouble finding the right affiliate products / any good ones
A post on where to find them / how to find them would be good!
Comment by jim — October 10, 2006 @ 3:25 pm
Nice!
Comment by Tom — October 10, 2006 @ 8:07 pm
That's a ridiculously high conversion rate, are you going to give us any hints as to how you achieved it?
Comment by Stu — October 10, 2006 @ 11:04 pm
You make a good point Burt. I think that the problem for a lot of us starting out is being able to afford to buy the product in the first place so that we can write proper reviews of it.
Comment by burt — October 11, 2006 @ 10:30 am
Dave; find lots of affiliated profucts at clickbank
Tom; choose a product, then pitch at the right sort of buyer. Most people fail because they pitch too broadly.
Stu; well, that's a good point - but if you do not invest in certain tools, you will never move forward. Guaranteed - it took me a long while to realise this. By spending wisely, you are investing in yourself and your business. You might note that every tool/service I recommend has personally impacted my bottom line in a positive way. I do not spend cash on irrelevant products and services.
Note also, that the final words talk about "your own product".
Comment by Dave G — October 11, 2006 @ 11:04 am
I can't stand clickbank, mainly because I have never had any success with the products and most of them / all of them are in $$$ not £££ so all my UK traffic have the mind of "ah, this is american, I don't want to buy that" etc…
Onward ho i guess.
Been playing with affiliate future lately, but only 3 sales in a month…
Comment by burt — October 11, 2006 @ 11:26 am
Strange that my UK traffic doesn't seem to have that mindset