RSS Feeds
Recently I've been delving into the murky world of RSS feeds. Most people know that it's quite an easy way to get updating content onto a website, using RSS widgets like CARP. In simple terms, that is showing someone elses content on your website…
I've had the chance to take a look at RSS from the other angle. Produce a RSS feed which other people can use on their websites in order to give your own site a lot of backlinks. In other words, website owners are syndicating your content.
I also found out that their are a number of Search Engines (Yahoo included) which accept RSS feeds as site submission. I have no results on this as yet, as I only submitted some sites a few days ago…there is also some sutomated programs (eg RSS Submit) which you can use to "announce" your RSS feeds to the world.
I had to look into RSS as part of my SmArticle project - I wanted the ability to auto-create a RSS feed, which would auto-update as pages were removed or added to each site. I thought that this was going to be quite difficult, but decided to go forward and code up a PHP script specifically for the purpose. In the end, that PHP script came to about 30 lines of code, which I was quite pleased with. Considering the portability of the script, that's quite an acheivement (at least it is for me).
What this means is that from Version 3 of SmArticle onwards, the user can elect to produce a RSS feed file - 1 click, and the job's a good'un.
If you have not yet looked into creating an RSS feed for your site, now's the time. What I've learned over the past week or two is quite eye-opening.

Comment by sarahG — July 18, 2006 @ 10:29 pm
RSS feeds are definitely a powerful marketing tool. I've started to introduce these to my clients and am finding ways to use them on their sites eg. latest recruitment vacancies, new stock/products as added to the site. People like the idea of being anonymous until they want to be known, and RSS feeds are the perfect way to keep anonymity without the hassle of constantly returning to the site.
Comment by Peter — July 19, 2006 @ 12:05 pm
Good coding!
I use CARP Evolution on a couple of my sites and I am very pleased with the results (quick plug - Evolution is the "paid" version and gets regular updates from the developer).
I also syndicate my own RSS feeds to other websites - as you say, a great way to get one way back-links