Make it easier for people to buy stuff from you!
I got to thinking about what barriers osCommerce places in front of a purchaser. One of the main barriers is the whole checkout process - it's too long and tedious, and it is too much "in your face" for a prospective buyer…
For my own Store, I have reduced the Checkout Steps quite a bit and took out the "password" functionality from the create_account.php page. I'm hoping that this will lead to increased sales as most people don't like having to remember passwords etc.
What I have done is recoded the create_account page slightly to create a random password, which is then emailed to the customer in the "Welcome Email".
You can see the exact way I did this on my other blog, right here.
Comment by jared — May 9, 2009 @ 3:53 am
What you think of http://addons.oscommerce.com/info/6646? (demo at http://www.itwebexperts.com/onepagecheckout/)
It looks not too bad, though I always wonder how much of a pain such contribs will cause when other modifications are desired…
Comment by burt — May 11, 2009 @ 12:45 pm
I had a test of this the other day on their site - looks nice, but is unusable! There -has- to be a page where the buyer can decide to bail out if he needs to (checkout_confirmation.php basically)…