This morning I went to the Majestic Wine Warehouse (it's a shop here in the UK which sells Beer, Wine, Champagne and so on). I wanted to purchase a good bottle of Champagne and was looking to spend about £75 or so (approx $150). On top of that I was going to buy my "Christmas" alcohol, which usually consists of a couple crates of wine, and perhaps 50 or so bottles of beer.
I like a drink. Anyway, all told, I was looking at spending perhaps £200 on this trip. I asked for help in choosing a decent bottle of Champagne (for an upcoming birthday party) only to be told that they sell all Champagne only in crates. So I would have had to purchase 12 bottles! Errr, I don't think so.
In the end, I drove an extra 30 miles round trip to Waitrose (large supermarket) and bought a nice bottle of bubbly and all the other stuff. So, Majestic lost out on a sale.
Which leads to me my point about "giving the customer what they want". With big ticket items (such as a website build) I try to accomodate whatever the client requires. With smaller stuff like eBooks and what-not, it's "like it or lump it".
I'm not sure if I admire Majestic for not selling me 1 bottle of Champagne (even though I would have boughtbeer/wine also), or if I laugh at them for losing a couple hundred in sales. It's a dilemma. I'll have a think over a w(h)ine or two